Zurück zur Presse
Press Release
Audi Business Innovation and LUMEUS announce partnership
EmoTrain-LUMEUS, the Munich startup for mental health, announces its partnership with Audi Business Innovation GmbH. LUMEUS is represented with their stress reduction offering, strengthening well-being through positive emotions and individually composed orchestra music in the Audi active coach.
LUMEUS Team
6. März 2024
Munich – March 6, 2024
EmoTrain-LUMEUS, the Munich startup for mental health, announces its partnership with Audi Business Innovation GmbH (ABI), a 100% subsidiary of AUDI AG that specializes in digital, customer-centric product development and innovation. Audi Business Innovation GmbH is behind the development of the new digital service Audi active coach, to enable Audi drivers more space for well-being during their time in the car. LUMEUS, alongside other innovative partners from the fields of coaching, music and meditation, is represented in the Audi active coach with their stress reduction offering, strengthening well-being through positive emotions and individually composed orchestra music.
## Supporting the driving experience through various wellbeing offerings
The Audi active coach offers a range of different wellbeing functions to optimally accompany Audi drivers during and after their journey. The vital data of Audi drivers can be captured via their wearable during the drive. Users are offered individually tailored suggestions that can contribute to well-being. Drivers choose an optimal mix for their current state from different options. LUMEUS contributes content from their emotional training and individually composed orchestra music for a relaxed drive.
The service is now available in all Audi vehicles from model year 2020 onwards that are equipped with the new infotainment unit. To use the service, the Audi stage app is required, which can be downloaded from the Apple App Store. The service can be used via smartphone and via Apple CarPlay.
## Andreas Sicheneder, CEO of Audi Business Innovation GmbH
The car is increasingly perceived as a personal companion. Especially the topics of health and wellbeing are areas that are changing strongly and becoming increasingly important for customers. Studies have shown that driving can be stressful for many people. Instead of being overwhelmed by the daily challenges of traffic, it is important to find an alternative. The Audi active coach gives users time for stress relief and relaxation and enables them to achieve a higher quality of life in everyday life. We are pleased that we were able to win LUMEUS as a partner for this service.
## Verena Herzog-Pohl, Founder and CEO of EmoTrain
The rapidly increasing pace of our everyday life has led to a dramatic increase in mental illness. Our emotion training can scientifically proven prevent and counteract stress and anxiety, strengthen the immune system, improve concentration and energy levels. We give drivers their personal tool for their emotional well-being. We are pleased about this partnership and are happy to support Audi drivers in the future to get to their destination more relaxed.
## Stress relief in the car: A revolutionary approach
The combination of the Herzog Method from LUMEUS and the functions of the Audi active coach enables Audi drivers to travel not only physically but also emotionally relaxed. In the sound worlds area, users can awaken positive emotions themselves through targeted emotional training and individually composed orchestra music and arrive at their destination mentally strengthened. The LUMEUS stress reduction course is certified by the Central Prevention Review Board and is reimbursed by all statutory health insurers and some private health insurers in Germany.
## About Audi Business Innovation GmbH
Audi Business Innovation GmbH was founded in 2013 as a wholly-owned subsidiary of AUDI AG and plays a significant role in shaping the current digital transformation in the automotive industry.
As a company specializing in digital product development and innovation, we develop novel digital products and services with the goal of enabling Audi customers more quality of life and more conscious time in the car.
## About EmoTrain GmbH and LUMEUS
EmoTrain GmbH is a leading company in the field of mental health and emotional training. The company is known for its innovative approaches to promoting mental and emotional health. EmoTrain combines the latest findings from the fields of psychoneuroimmunology, epigenetics, psychology and music science to strengthen mental and emotional health through positive emotions and happiness hormones.
EmoTrain-LUMEUS, the Munich startup for mental health, announces its partnership with Audi Business Innovation GmbH (ABI), a 100% subsidiary of AUDI AG that specializes in digital, customer-centric product development and innovation. Audi Business Innovation GmbH is behind the development of the new digital service Audi active coach, to enable Audi drivers more space for well-being during their time in the car. LUMEUS, alongside other innovative partners from the fields of coaching, music and meditation, is represented in the Audi active coach with their stress reduction offering, strengthening well-being through positive emotions and individually composed orchestra music.
## Supporting the driving experience through various wellbeing offerings
The Audi active coach offers a range of different wellbeing functions to optimally accompany Audi drivers during and after their journey. The vital data of Audi drivers can be captured via their wearable during the drive. Users are offered individually tailored suggestions that can contribute to well-being. Drivers choose an optimal mix for their current state from different options. LUMEUS contributes content from their emotional training and individually composed orchestra music for a relaxed drive.
The service is now available in all Audi vehicles from model year 2020 onwards that are equipped with the new infotainment unit. To use the service, the Audi stage app is required, which can be downloaded from the Apple App Store. The service can be used via smartphone and via Apple CarPlay.
## Andreas Sicheneder, CEO of Audi Business Innovation GmbH
The car is increasingly perceived as a personal companion. Especially the topics of health and wellbeing are areas that are changing strongly and becoming increasingly important for customers. Studies have shown that driving can be stressful for many people. Instead of being overwhelmed by the daily challenges of traffic, it is important to find an alternative. The Audi active coach gives users time for stress relief and relaxation and enables them to achieve a higher quality of life in everyday life. We are pleased that we were able to win LUMEUS as a partner for this service.
## Verena Herzog-Pohl, Founder and CEO of EmoTrain
The rapidly increasing pace of our everyday life has led to a dramatic increase in mental illness. Our emotion training can scientifically proven prevent and counteract stress and anxiety, strengthen the immune system, improve concentration and energy levels. We give drivers their personal tool for their emotional well-being. We are pleased about this partnership and are happy to support Audi drivers in the future to get to their destination more relaxed.
## Stress relief in the car: A revolutionary approach
The combination of the Herzog Method from LUMEUS and the functions of the Audi active coach enables Audi drivers to travel not only physically but also emotionally relaxed. In the sound worlds area, users can awaken positive emotions themselves through targeted emotional training and individually composed orchestra music and arrive at their destination mentally strengthened. The LUMEUS stress reduction course is certified by the Central Prevention Review Board and is reimbursed by all statutory health insurers and some private health insurers in Germany.
## About Audi Business Innovation GmbH
Audi Business Innovation GmbH was founded in 2013 as a wholly-owned subsidiary of AUDI AG and plays a significant role in shaping the current digital transformation in the automotive industry.
As a company specializing in digital product development and innovation, we develop novel digital products and services with the goal of enabling Audi customers more quality of life and more conscious time in the car.
## About EmoTrain GmbH and LUMEUS
EmoTrain GmbH is a leading company in the field of mental health and emotional training. The company is known for its innovative approaches to promoting mental and emotional health. EmoTrain combines the latest findings from the fields of psychoneuroimmunology, epigenetics, psychology and music science to strengthen mental and emotional health through positive emotions and happiness hormones.